July 2011
2 posts
The value in event marketing
Comic-con has catered to their audience en masse. They realize the expanding demographics and realize how intimidating the conference floor can be to some attendees. To expand corporate sponsorship marketing, they have gone outside, to the city of San Diego. Right now I am sitting at the CNET & Gamespot Base Station, a great, fun resource at Lou & Mickey’s, a restaurant across from...
Dipping my feet into Silicon Valley
As I briefly mentioned, a month ago I began my summer internship at Yahoo! in Sunnyvale, CA. Coming from entertainment, the tech industry is all new to me. Luckily, Yahoo! has a media component to it that is somewhat comforting. I’m not totally illiterate here. I have been working on a cultural transformation team led by Chief Product Officer Blake Irving, a Graziadio alum.
This project has...
